![]() ![]() It should convey the “who, what, when, where, why and how” of your story. It also helps you to develop your key messages and ensures that everyone in your law firm agrees to the language you plan to use to communicate your message.Īlso known as a news release, a press release is a concise tool most commonly provided to the media in order to generate public awareness and interest about a story or piece of news. Press Release – A Law Firm Media Relations ToolĪ press release is a crucial law firm media relations tool that can be used in a variety of ways to strengthen your message via various forms of outreach. To effectively pitch your news and story ideas to the media, you need to become familiar with various law firm media relations tools. Pitching is the art of communicating a story idea, guest speaker or news item to the media in order to gain publicity.Īnother law firm public relations article, Putting the Media to Work for You, focuses on ways that lawyers can maximize their relationships with reporters, editors and producers, including the art of pitching. In order to garner media attention on relevant and timely stories, it is important to understand how to persuade the media to run your topic. publicists) to help provide story ideas, identify subject-matter experts and sources to interview, background information and visual imagery. Legal journalists and editors often depend on public relations professionals (a.k.a. It is a strategic process of developing relationships that may lead to media coverage in newspapers, magazines, television, radio, and online. Media relations starts with the relationship your law firm develops with journalists, editors, reporters and media outlets. Public Relations for Lawyers: Media Outreach Tools Part 1 Financial Services | Banks | Accounting. ![]()
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